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Strategy Execution & Business Transformation
Leader Readiness & Development
Go to market
Talent Acquisition & Succession
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Strategy Execution
Play to win in a fast-paced world
Leadership Development
Level up your leadership with BTS
Sales & Marketing
Go to market by accelerating sales and marketing
Assessment
The world’s most business-centric talent insights partner
Innovation
Innovation & Digital Transformation
BTS Spark
Developing educational leadership
Business Acumen
Drive better business acumen and alignment at every level of leader
Change & Transformation
A changing world requires meeting disruption head-on
Leadership Coaching
BTS Coach
Executive & Team Performance
Executive & Team Performance
Digital Services
BTS is digital, every day. Digital capabilities, human touch
Diversity Equity Inclusion
Diversity, Equity, and Inclusion. At BTS, DEI is part of everything we do.
Company
Sustainability
Leadership Team
Social impact
Investors
Careers
Newsletters
In the news
Events
Insights
Client Stories
Expertise
Go-to-market excellence, strategy alignment, and advisory
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
Inspire better decisions, drive exceptional results
How can BTS help your organization?
I want to develop, retain, and attract top talent
I want to drive revenue and profitability through GTM effectiveness
Our methodology
Our POV
Our Experience
Our approach draws on decades of experience and research, and takes into consideration your most pressing needs and challenges. We work with you to create a solution that is tailored toy our specific business context. We partner with leaders and commercial teams to develop the critical alignment necessary to drive customer engagement and retention, accelerate deals, and drive business outcomes.
Leading in today’s market requires rethinking your market-facing functions, as well as the people and systems that support them. BTS partners with you to identify the critical moments in your buyer’s journey, accelerate decision-making by showing up differently as a team, and ultimately drive business results.
BTS interviewed 100 professionals in Sales and Marketing from various industries across the globe and identified current trends impacting their sales and marketing organizations. This document outlines our research findings and best thinking on prevailing customer needs, trends in sales and marketing, and current challenges our clients face today.
Our point of view
Read the case
What we believe
GTM teams must build processes with the customer journey and show up to meet the customer where they are, with the right team, at critical moments.
BTS collaborates with businesses to enhance market engagement by analyzing buyer's journey, improving team dynamics for faster decision-making, and driving business outcomes.
Our methodology
Leveraging years of expertise and research, we develop customized solutions in partnership with leaders and commercial teams to enhance customer engagement and retention, expedite deals, and achieve business results, focusing on your unique needs and challenges
Transformative execution
The BTS approach
Insights & resources
Client stories
Read the case
Learn how a global healthcare organization partnered with BTS to support its sales managers in coaching their teams and providing feedback.
Cultivating sales manage capabilities through coaching
Read the case
Learn how a leading bank partnered with BTS to build the processes, tools, and capabilities for sales-transformation success.
Driving sales transformation through enabling relationship managers
Read the case
How do you enable your frontline sales managers to drive results? Learn how an identity management software organization leveraged specialized coaching to shift performance and turn challenges into successes.
Frontline sales manager coaching for an identity management software company
Read the case
Looking to level up your product management team? Discover how a leading global software company partnered with BTS to develop skills and improve the coordination of its commercial and product management teams.
Building customer engagement skills for commercial and product management teams
Client Stories
Read the case
Facing a rapidly changing and highly competitive environment, a leading American financial services corporation knew that they needed to shift to become more agile and customer-centric to continue to succeed, shifting leadership behaviors from command and control to a more service-oriented “servant leadership” mindset.
The people side of agile transformation
I want to develop, retain, and attract top talent
I want to drive revenue and profitability through GTM effectiveness
How can BTS help your organization?
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
Cultivating sales manage capabilities through coaching
Read the case
Learn how a global healthcare organization partnered with BTS to support its sales managers in coaching their teams and providing feedback.
Driving sales transformation through enabling relationship managers
Read the case
Learn how a leading bank partnered with BTS to build the processes, tools, and capabilities for sales-transformation success.
Frontline sales manager coaching for an identity management software company
Read the case
How do you enable your frontline sales managers to drive results? Learn how an identity management software organization leveraged specialized coaching to shift performance and turn challenges into successes.
Building customer engagement skills for commercial and product management teams
Read the case
Looking to level up your product management team? Discover how a leading global software company partnered with BTS to develop skills and improve the coordination of its commercial and product management teams.
Client Stories
October, 2022 4 min read
Learn ways sales leaders can help their teams retain customer trust amid turbulence in this blog by Jason Davis and René Groeneveld.
4 steps you need to lead sellers and marketers through a downturn
Blog
Nov 13, 2022 4 min read
Barbara Adey, VP, Jason Davis, Senior Director, and Rick Cheatham, CMO, discuss a customer-centric approach to sales methodology and...
Anchoring go-to-market process and methodology to the customer journey
Podcaast
September, 2022 3 min read
Whether your next commercial kickoff is in-person, remote, or a hybrid, here are four moves to ensure it is a success.
Four critical moves to ensure your commercial kickoff, meeting, or summit is a success
Blog
Latest Insights and Resources
Our approach draws on decades of experience and research, and takes into consideration your most pressing needs and challenges. We work with you to create a solution that is tailored toy our specific business context. We partner with leaders and commercial teams to develop the critical alignment necessary to drive customer engagement and retention, accelerate deals, and drive business outcomes.
Our methodology
Leading in today’s market requires rethinking your market-facing functions, as well as the people and systems that support them. BTS partners with you to identify the critical moments in your buyer’s journey, accelerate decision-making by showing up differently as a team, and ultimately drive business results.
Our POV
With over 35 years of working with many of the world’s leading Go-to-Market organizations, we know what GTM organizations need to execute their strategy; alignment, mindset and capability. To deliver lasting impact to customers, individual team members, and the business, it is critical to build all three of these critical areas and draw the connections between the business context and the personal context.
Our Experience
Read the case
Our methodology
Our POV
Our Experience
Our point of view
How we THINK differently
Each leader is unique:
Capability
Mindset
Alignment
Execution
Each business is unique:
Personal Context
Business Context
Leadership is never about doing one thing or doing it in isolation from other activities; it’s about adeptly leading constantly changing dynamics of customer, people and business. From our 35 years of experience, we know what leaders need to develop to deliver strategy; alignment, mindset and capability. To deliver lasting impact to the individual and the business, it is critical to build all three and draw the connections between the business context and the personal context.
A seamless integration of business, customer, and leader
The BTS Approach to Running Your Business
BTS Sales and Marketing Insights Study
BTS interviewed 100 professionals in Sales and Marketing from various industries across the globe and identified current trends impacting their sales and marketing organizations.
Get the report
Play video
The Evolution of GTM
GTM teams must build processes with the customer journey and show up to meet the customer where they are, with the right team, at critical moments.
How we do things differently
Take me there
GTM teams must build processes with the customer journey and show up to meet the customer where they are, with the right team, at critical moments.
How we think differently
Take me there
What we believe
Take me there
Leveraging years of expertise and research, we develop customized solutions in partnership with leaders and commercial teams to enhance customer engagement and retention, expedite deals, and achieve business results, focusing on your unique needs and challenges
Transformative execution
Transformative execution
BTS collaborates with businesses to enhance market engagement by analyzing buyer's journey, improving team dynamics for faster decision-making, and driving business outcomes.
Our methodology
Our methodology
GTM teams must build processes with the customer journey and show up to meet the customer where they are, with the right team, at critical moments.
What we believe
What
we believe
Client stories
Insights & resources
The BTS approach
The Evolution of GTM
BTS Sales and Marketing Insights Study
BTS interviewed 100 professionals in Sales and Marketing from various industries across the globe and identified current trends impacting their sales and marketing organizations.
September, 2022 3 min read
Four critical moves to ensure your commercial kickoff, meeting, or summit is a success
Whether your next commercial kickoff is in-person, remote, or a hybrid, here are four moves to ensure it is a success.
Blog
October, 2022 4 min read
Until 2020, most leaders felt change was under their control. Right now, disruption is at a whole different level. Change has changed...
4 steps you need to lead sellers and marketers through a downturn
Blog
September, 2022 3 min read
Barbara Adey, VP, Jason Davis, Senior Director, and Rick Cheatham, CMO, discuss a customer-centric approach to sales methodology and...
Anchoring go-to-market process and methodology to the customer journey
Blog
Latest Insights and Resources
Our approach draws on decades of experience and research, and takes into consideration your most pressing needs and challenges. We work with you to create a solution that is tailored toy our specific business context. We partner with leaders and commercial teams to develop the critical alignment necessary to drive customer engagement and retention, accelerate deals, and drive business outcomes.
Leading in today’s market requires rethinking your market-facing functions, as well as the people and systems that support them. BTS partners with you to identify the critical moments in your buyer’s journey, accelerate decision-making by showing up differently as a team, and ultimately drive business results.
With over 35 years of working with many of the world’s leading Go-to-Market organizations, we know what GTM organizations need to execute their strategy; alignment, mindset and capability. To deliver lasting impact to customers, individual team members, and the business, it is critical to build all three of these critical areas and draw the connections between the business context and the personal context.
Read the case
Our methodology
Our POV
Our Experience
Our point of view
How we THINK differently
Ready to start a conversation
Evaluating the capabilities of your sales and marketing talent is critical to the growth of your business. We leverage BTS assessments to help you build a culture of learning and understand how your current state...
Assessments for GTM organizations
Ready to start a conversation
BTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to achieve success...
Customized trainings and journeys
Ready to start a conversation
Understanding customer needs is no longer enough to build long-term trust and loyalty. We help go-to-market leaders support next-level team development. We also help leaders adopt the critical skills and mindsets that they need...
Developing frontline sales managers
Ready to start a conversation
Go-to-market excellence requires deliberate customer engagement. By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or...
GTM Process & Methodology
Ready to start a conversation
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to Executives
Ready to start a conversation
We design commercial kickoffs that align and inspire your people to perform. Together, we create powerful experiences that build team purpose, address the specific needs of your business, foster intentionality, and...
Commercial Kickoffs, Meetings, & Summits
Ready to start a conversation
Ready to start a conversation
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to Executives
Our offerings
Cultivating sales manage capabilities through coaching
Read the case
Learn how a global healthcare organization partnered with BTS to support its sales managers in coaching their teams and providing feedback.
Driving sales transformation through enabling relationship managers
Read the case
Learn how a leading bank partnered with BTS to build the processes, tools, and capabilities for sales-transformation success.
Frontline sales manager coaching for an identity management software company
Read the case
How do you enable your frontline sales managers to drive results? Learn how an identity management software organization leveraged specialized coaching to shift performance and turn challenges into successes.
Building customer engagement skills for commercial and product management teams
Read the case
Looking to level up your product management team? Discover how a leading global software company partnered with BTS to develop skills and improve the coordination of its commercial and product management teams.
Client Stories
Ready to start a conversation
Evaluating the capabilities of your sales and marketing talent is critical to the growth of your business. We leverage BTS assessments to help you build a culture of learning and understand how your current state...
Assessments for GTM organizations
Ready to start a conversation
BTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to achieve success...
Customized trainings and journeys
Ready to start a conversation
Understanding customer needs is no longer enough to build long-term trust and loyalty. We help go-to-market leaders support next-level team development. We also help leaders adopt the critical skills and mindsets that they need...
Developing frontline sales managers
Ready to start a conversation
Go-to-market excellence requires deliberate customer engagement. By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or...
GTM Process & Methodology
Ready to start a conversation
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to Executives
Ready to start a conversation
We design commercial kickoffs that align and inspire your people to perform. Together, we create powerful experiences that build team purpose, address the specific needs of your business, foster intentionality, and empower ownership. Our experience...
Commercial Kickoffs, Meetings, & Summits
Ready to start a conversation
Ready to start a conversation
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to Executives
Our offerings
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