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Strategy Execution & Business Transformation
Leader Readiness & Development
Go to market
Talent Acquisition & Succession
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Strategy Execution
Play to win in a fast-paced world
Leadership Development
Level up your leadership with BTS
Sales & Marketing
Go to market by accelerating sales and marketing
Assessment
The world’s most business-centric talent insights partner
Innovation
Innovation & Digital Transformation
BTS Spark
Developing educational leadership
Business Acumen
Drive better business acumen and alignment at every level of leader
Change & Transformation
A changing world requires meeting disruption head-on
Leadership Coaching
BTS Coach
Executive & Team Performance
Executive & Team Performance
Digital Services
BTS is digital, every day. Digital capabilities, human touch
Diversity Equity Inclusion
Diversity, Equity, and Inclusion. At BTS, DEI is part of everything we do.
Company
Sustainability
Leadership Team
Social impact
Investors
Careers
Newsletters
In the news
Events
Insights
Client Stories
Leadership development
Go-to-market effectiveness
Drive revenue and profitability
Why you should rethink your Go-to-Market approach
Offerings
Case studies
Insights
High Potential development
Leadership Coaching
To
From
Streamlined and efficient processes
Complex sales cycles
Accelerated growth
Misalignment between sales and marketing
Reliable forecasts
Organizational resistance to change
By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or create one that is uniquely suited to meet the needs of your business.
Achieve go-to-market excellence by mastering the customer journey and ensuring consistency in engagement across marketing, sales, and service. At BTS, we believe there are three must-have components to go-to-market effectiveness:
Customer Journey
The stages customers go through when interacting with a potential partner’s organization. Customers start by recognizing a need to make a purchase, and end by evaluating whether the purchase had the intended impact.
The guiding principles that define the methods and tactics used by marketing, sales, and service & success to help customers advance through each stage of their customer journey. This overarching philosophy ensures the quality of and customer-centricity of go-to-market teams.
Engagement Methodology
The consistent, step-by-step sequence to pursue a customer opportunity. It identifies who does what, when they do it, and how they partner internally to accomplish it. This includes the stages and milestones of the activities for marketing, sales, and customer service & success.
Go-to-Market Process
Learn more
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to executives
Learn more
Go-to-market excellence requires deliberate customer engagement. By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or...
GTM Process and Methodology
Learn more
We design commercial kickoffs that align and inspire your people to perform. Together, we create powerful experiences that build team purpose, address the specific needs of your business, foster intentionality, and empower ownership. Our experiences...
Commercial kick-offs, meetings & summits
Learn more
Take me there
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision-making. At BTS, our a...
Selling to executives
Our offerings
It is the wisdom of everyone in the customer-facing team that should determine the best way to show up and engage at critical moments of the journey.
Drive engagement
Critical moments are the points in time which have an outsized impact on the customer’s desire to work (or continue working) with your organization. It is in these moments where customer-facing teams can have the strongest impact on advancing customer decisions and relationships.
Capitalize on critical moments
Go-to-market excellence is best achieved with a deep understanding of the customer’s journey and by applying consistent engagement methodologies and processes. Marketing, Sales, and Service & Success all play a role in the critical moments within the customer journey.
Achieve GTM effectiveness
Drive engagement
Capitalize on critical moments
Achieve GTM effectiveness
How BTS can help
Better sales forecasting is achievable - Here's how
This comprehensive guide explores the challenges of sales predictions, introduces AI-powered coaching techniques, and offers actionable insights to transform your sales process.
Boost accuracy
June 6, 2023 4 min read
Avoid these three common mistakes that lead to unnecessary friction
Launching a successful commercial kickoff
Article
Oct, 2023 4 min read
How can sellers and marketers prepare for a downturn? Our experts share 3 tips to help your organization thrive.
Marketing in a downturn
Blog
September 24, 2023 5 min read
Four critical moves to ensure your commercial kickoff, meeting, or summit is a success
When executing a commercial kickoff, how do you make the most of your time?
Blog
Latest insights and resources
View all posts
Learn more
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision...
Selling to executives
Learn more
Go-to-market excellence requires deliberate customer engagement. By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or...
GTM Process and Methodology
Learn more
We design commercial kickoffs that align and inspire your people to perform. Together, we create powerful experiences that build team purpose, address the specific needs of your business, foster intentionality, and empower ownership. Our experiences...
Commercial kick-offs, meetings & summits
Learn more
Take me there
To become a true partner, customer-facing teams need to learn to speak the language of the business buyer. This requires that they develop a deep understanding of the customer’s industry, vertical dynamics, and the factors that drive customer decision-making. At BTS, our a...
Selling to executives
Our offerings
Increasing customer centricity at a financial services organization
Read the case
Learn how a multinational financial services organization implemented a more client-centric, consultative selling-based strategy.
Developing customer conversation agility simulation for a customer communication platform
Read the case
A communications platform company drove organizational alignment and cultural change for their sales team through a BTS workshop.
Driving sales transformation through enabling relationship managers
Read the case
Learn how a leading bank transformed its salesforce and redefined its value proposition in partnership with BTS.
Client Stories
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
Drive engagement
Capitalize on critical moments
Achieve GTM effectiveness
It is the wisdom of everyone in the customer-facing team that should determine the best way to show up and engage at critical moments of the journey.
Critical moments are the points in time which have an outsized impact on the customer’s desire to work (or continue working) with your organization. It is in these moments where customer-facing teams can have the strongest impact on advancing customer decisions and relationships.
Go-to-market excellence is best achieved with a deep understanding of the customer’s journey and by applying consistent engagement methodologies and processes. Marketing, Sales, and Service & Success all play a role in the critical moments within the customer journey.
How BTS can help
June, 2018 4 min read
Avoid these three common mistakes that lead to unnecessary friction
Launching a successful commercial kickoff
September 24, 2023 5 min read
When executing a commercial kickoff, how do you make the most of your time?
Four critical moves to ensure your commercial kickoff, meeting, or summit is a success
September, 2018 3 min read
How can sellers and marketers prepare for a downturn? Our experts share 3 tips to help your organization thrive.
Marketing in a downturn
Blog
Latest insights and resources
View all posts
Blog
Article
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
Read the case
Learn how a multinational financial services organization implemented a more client-centric, consultative selling-based strategy.
Increasing customer centricity at a financial services organization
Read the case
A communications platform company drove organizational alignment and cultural change for their sales team through a BTS workshop.
Developing customer conversation agility simulation for a customer communication platform
Read the case
Learn how a leading bank transformed its salesforce and redefined its value proposition in partnership with BTS.
Driving sales transformation through enabling relationship managers
Client Stories
Read the case
Facing a rapidly changing and highly competitive environment, a leading American financial services corporation knew that they needed to shift to become more agile and customer-centric to continue to succeed, shifting leadership behaviors from command and control to a more service-oriented “servant leadership” mindset.
The people side of agile transformation
By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or create one that is uniquely suited to meet the needs of your business.
