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Strategy Execution & Business Transformation
Leader Readiness & Development
Go to market
Talent Acquisition & Succession
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Strategy Execution
Play to win in a fast-paced world
Leadership Development
Level up your leadership with BTS
Sales & Marketing
Go to market by accelerating sales and marketing
Assessment
The world’s most business-centric talent insights partner
Innovation
Innovation & Digital Transformation
BTS Spark
Developing educational leadership
Business Acumen
Drive better business acumen and alignment at every level of leader
Change & Transformation
A changing world requires meeting disruption head-on
Leadership Coaching
BTS Coach
Executive & Team Performance
Executive & Team Performance
Digital Services
BTS is digital, every day. Digital capabilities, human touch
Diversity Equity Inclusion
Diversity, Equity, and Inclusion. At BTS, DEI is part of everything we do.
Company
Sustainability
Leadership Team
Social impact
Investors
Careers
Newsletters
In the news
Events
Insights
Client Stories
Leadership development
Go-to-market effectiveness
Develop, retain, and attract top talent
Why you should rethink your Go-to-Market approach
Offerings
Case studies
Insights
High Potential development
Leadership Coaching
To
From
Reliable forecasts
Generic leadership development solutions
Creating high value targeted leader development
Resistance to change and innovation
Driving transformation through developing sales leaders
Lack of direction for sales leaders
By focusing on critical moments throughout the Customer Journey, together we can help your teams to adopt an existing methodology or create one that is uniquely suited to meet the needs of your business.
Achieve go-to-market excellence by mastering the customer journey and ensuring consistency in engagement across marketing, sales, and service. At BTS, we believe there are three must-have components to go-to-market effectiveness:
Customer Journey
The stages customers go through when interacting with a potential partner’s organization. Customers start by recognizing a need to make a purchase, and end by evaluating whether the purchase had the intended impact.
The guiding principles that define the methods and tactics used by marketing, sales, and service & success to help customers advance through each stage of their customer journey. This overarching philosophy ensures the quality of and customer-centricity of go-to-market teams.
Engagement Methodology
The consistent, step-by-step sequence to pursue a customer opportunity. It identifies who does what, when they do it, and how they partner internally to accomplish it. This includes the stages and milestones of the activities for marketing, sales, and customer service & success.
Go-to-Market Process
Application of various learning modalities allows for experiences that help embed new skills in the flow of work.
Embed new skills
Not theoretical, but focused on practical approaches that are easily applied in the field.
Develop practical approaches
We help the team step out of the day-to-day and immerse them in an experience that enables them to be a part of the change that drives results.
Drive results
Embed new skills
Develop practical approaches
Drive results
How BTS can help
Better sales forecasting is achievable - Here's how
This comprehensive guide explores the challenges of sales predictions, introduces AI-powered coaching techniques, and offers actionable insights to transform your sales process.
Boost accuracy
June 6, 2023 4 min read
What began as a virus-based pandemic has mutated into an economic pandemic. Are you prepared to help your sellers...
4 steps you need to lead sellers and marketers through a downturn
Blog
February 3, 2024 4 min read
In this episode of Fearless Thinkers, Barbara Adey, Vice President, Head of North America Sales and Marketing Practice, offers ways to...
Developing tomorrow’s top revenue leaders
Podcasts
March 10, 2024 4 min read
7 reasons why CRM implementations fail and how to make yours a success
Uncover the untold stories of 100 global leaders in sales, marketing, and...
Latest insights and resources
View all posts
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
BTS understands leadership coaching and development better than anyone in our market. With our diverse set of tools and methods, we’ll give your leaders the tools they need to succeed.
Learn more
BTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to achieve success. By leveraging our library of...
Customizable training and journeys
Learn more
Evaluating the capabilities of your sales and marketing talent is critical to the growth of your business. We leverage BTS assessments to help you build a culture of learning and understand how your current state impacts your...
Assessments for GTM Organizations
Learn more
Understanding customer needs is no longer enough to build long-term trust and loyalty. We help go-to-market leaders support next-level team development. We also help leaders adopt the critical skills and mindsets that they...
Developing Front Line Sales Leaders
Learn more
Take me there
BTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to achieve success. By leveraging our library of scalable modules,
Customizable training and journeys
Our offerings
Cultivating sales managers capabilities through coaching
Read the case
Learn how a global healthcare organization partnered with BTS to support its sales managers in coaching their teams and providing feedback.
Driving sales transformation through enabling relationship managers
Read the case
Learn how a leading bank partnered with BTS to build the processes, tools, and capabilities for sales-transformation success.
Frontline sales manager coaching for an identity management software company
Read the case
How do you enable your frontline sales managers to drive results? Learn how an identity management software organization leveraged specialized coaching to shift performance and turn challenges into successes.
Building customer engagement skills for commercial and product management teams
Read the case
Looking to level up your product management team? Discover how a leading global software company partnered with BTS to develop skills and improve the coordination of its commercial and product management teams.
Client Stories
Associate Director
Patrick Kammerer
Senior Director
Corey Jacobs
Senior Director
Jason Davis
Principal
Barbara Adey
Our experts
Read the case
Learn how a leading bank partnered with BTS to build the processes, tools, and capabilities for sales-transformation success.
Driving sales transformation through enabling relationship managers
Read the case
How do you enable your frontline sales managers to drive results? Learn how an identity management software organization leveraged specialized coaching to shift performance and turn challenges into successes.
Frontline sales manager coaching for an identity management software company
Read the case
Looking to level up your product management team? Discover how a leading global software company partnered with BTS to develop skills and improve the coordination of its commercial and product management teams.
Building customer engagement skills for commercial and product management teams
Client Stories
Read the case
Facing a rapidly changing and highly competitive environment, a leading American financial services corporation knew that they needed to shift to become more agile and customer-centric to continue to succeed, shifting leadership behaviors from command and control to a more service-oriented “servant leadership” mindset.
The people side of agile transformation
Take me there
TBTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to...
Customizable training and journeys
Take me there
Evaluating the capabilities of your sales and marketing talent is critical to the growth of your business. We leverage BTS assessments to help you build a culture of learning and understand how your...
Assessments for GTM Organizations
Take me there
Understanding customer needs is no longer enough to build long-term trust and loyalty. We help go-to-market leaders support next-level team development. We also help leaders adopt the critical skills and...
Developing Front Line Sales Leaders
Take me there
Take me there
BTS is known for our custom simulations. In these simulated environments we immerse learners in critical moments where they practice and apply the new mindsets and behaviors needed to achieve success. By leveraging our library of scalable modules, which include more...
Customizable training and journeys
Our offerings
June, 2018 4 min read
What began as a virus-based pandemic has mutated into an economic pandemic. Are you prepared to help your sellers and marketers deal with the symptoms?
4 steps you need to lead sellers and marketers through a downturn
Blog
February 3, 2024 3 min read
In this episode of Fearless Thinkers, Barbara Adey, Vice President, Head of North America Sales and Marketing Practice, offers ways to...
Developing tomorrow’s top revenue leaders
Podcasts
March 10, 2024 3 min read
Uncover the untold stories of 100 global leaders in sales, marketing, and customer success as they reveal challenges they're facing in CRM.
7 reasons why CRM implementations fail and how to make yours a success
Latest insights and resources
View all posts
Embed new skills
Develop practical approaches
Drive results
Application of various learning modalities allows for experiences that help embed new skills in the flow of work.
Not theoretical, but focused on practical approaches that are easily applied in the field.
We help the team step out of the day-to-day and immerse them in an experience that enables them to be a part of the change that drives results.
How BTS can help
Learn more
How do you create consistent sales performance? Our experts share 3 ways to build coaching capability in sales managers.
3 reasons why enabling sales managers falls short
The consistent, step-by-step sequence to pursue a customer opportunity. It identifies who does what, when they do it, and how they partner internally to accomplish it. This includes the stages and milestones of the activities for marketing, sales, and customer service & success.
Go-to-Market Process
The guiding principles that define the methods and tactics used by marketing, sales, and service & success to help customers advance through each stage of their customer journey. This overarching philosophy ensures the quality of and customer-centricity of go-to-market teams.
Engagement Methodology
The stages customers go through when interacting with a potential partner’s organization. Customers start by recognizing a need to make a purchase, and end by evaluating whether the purchase had the intended impact.
Customer Journey
Achieve go-to-market excellence by mastering the customer journey and ensuring consistency in engagement across marketing, sales, and service. At BTS, we believe there are three must-have components to go-to-market effectiveness:
Why you should rethink your Go-to-Market approach
BTS understands leadership coaching and development better than anyone in our market. With our diverse set of tools and methods, we’ll give your leaders the tools they need to succeed.
Driving transformation through developing sales leaders
Lack of direction for sales leaders
Creating high value targeted leader development
Resistance to change and innovation
Cultivating sales manager capabilities through coaching
Generic leadership development solutions
To
From
Insights
Case studies
Offerings
Develop, retain, and attract top talent
Go-to-market effectiveness
Leadership Coaching
High Potential development
Leadership development
Read the case
Learn how a global healthcare organization partnered with BTS to support its sales managers in coaching their teams and providing feedback.
Cultivating sales manage capabilities through coaching
Blog
Blog